'Ugly' fashion attracts attention in a way in which regular every day pieces don't. The antidote to 'safe' style which sails under the radar and goes almost entirely unnoticed, 'ugly' items ensure that the wearer stands out and makes a statement - the bread and butter of the influencer world.
Most people have an interest in looking good, but fashion purveyors are more interested in looking different.
A classic confidence move, proving that you're not afraid to wear something that's not widely-considered to be attractive suggests that you're either so sartorially secure that you don't need the approval of others, or that you're SO chic you can even make the ugliest trends look good.
The chicest vegan shoes to order right now (that you may never have even realised are vegan)
Gallery24 PhotosWhether it's unusually bold or bulky in shape or such a punchy colourway that it could be considered an eyesore, the more the shoe can be considered a 'risk' the more it tempts adventurous dressers.
Scroll down for our Fashion Editor's pick of the 30 best ugly shoes to buy (and wear with confidence!) this summer...
For more from Glamour UK's Fashion Editor Charlie Teather, follow her on Instagram @charlieteather.
ncG1vNJzZmivp6x7qLjApqauqp2WtKLGyKecZ5ufY8Kse8aao6Wdoq58trPLsmSsoJ%2BawG7A0Z6lnQ%3D%3D