
Just when you thought last year had no more surprises left to throw at us, along came Marks & Spencer with a curveball that - unlike most bombshells we'd been hit with in 2020 - we were thrilled to see.
Launching its first ever external fashion brand partnership, the high street stalwart teamed up with a relatively under-the-radar label loved by fashion fans and editors alike. And unsurprisingly it was such a hit that there have been more dresses dropped for summer 2021.
A brand that achieves the seemingly impossible, Nobody's Child prides itself on hitting that sweet spot that so few brands have managed to master; sustainable clothing at affordable prices.
Available on the M&S website (where you can save money on your next purchase with our Marks and Spencer discount codes), it forms part of the retail giant's proactive strategy to broaden appeal and turbocharge online growth.
Speaking of the collaboration, Jody Plows, CEO at Nobody's Child, admitted: "We are hugely excited to be the first complementary brand to broaden appeal at M&S. We are an independent brand, with a passionate team committed to delivering easy-to-wear pieces from sustainable fabrics at affordable prices."
"We are focussed on a future plan that continues to make respectful decisions for the planet and people. We are proud of our loyal customer base who actively engage with our positive work and steps towards a more sustainable future for fashion and hope this will resonate with the M&S customer and provide them with the confidence to shop with a new brand they can believe in.”
And while the collections offer up a smorgasbord of heavenly blouses, trousers, sweaters and even a jumpsuit, we'd be lying if we said it wasn't the epic dresses that never fail to catch our eye.
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